The Client – Herbal Essences
Approached by an external agency on behalf of Herbal Essences, a Procter & Gamble brand, we designed and produced 3D Printed keyrings for their Dolce Vista campaign. The 3D printed shampoo bottles were assembled into keyrings and distributed to influencers as part of the launch campaign.
The brief
The brief was to create a scaled-down, 3D printed replica of the Dolce Vista shampoo bottle, alongside two oranges with integrated leaf detailing. Visual and physical references were shared to align expectations around colour, finish, and overall form ahead of production.
Bottle proportions were required to be carefully considered to allow space for branded transfers during assembly. The dark green lid was specified to incorporate a discreet opening for keychain attachment, ensuring the final pieces could be assembled efficiently.
Our Approach
With a limited production window, speed and accuracy were prioritised from the outset to ensure the project could be delivered on schedule.
Following an initial consultation, we began by 3D scanning the bottles supplied to capture accurate proportions and key details. This allowed us to verify dimensions early and scale the model precisely to the required size, ensuring a clean fit for the branded transfers during assembly.
Once the scaled digital model was finalised, we developed the full 3D CAD designs for both the bottle and the accompanying oranges. Digital renders were shared with the client for final approval ahead of production, allowing refinements to be made before manufacturing began.
Our structured, digital-first approach has resulted in a repeatable production model, ready to be adapted and replicated in alternative colourways for future campaigns. The approved CAD files and specifications from the Dolce Vista campaign now provide a reliable foundation for ongoing use.
The Outcome
Within a two week period from the initial briefing, the bottles were shipped to the client, ready for final assembly and distribution to influencers. The finished keychains formed part of an Instagrammable unboxing experience that supported the wider campaign activation for the Herbal Essences brand.
